Tag
Data
Posts anchored in original data, benchmarks, or research.
4 posts
Guides & Playbooks
How to Measure the ROI of Technical Content for Developer Tools
Learn how to measure the ROI of technical content for developer tools: from traffic and signups to pipeline influence and time-to-close. A practical, tool-agnostic framework.
Thalia Barrera · June 11, 2026Read more
Guides & Playbooks
The Developer Marketing Channels That Actually Drive Signups
Developers block ads and ignore cold email. Here are the 7 channels that actually drive signups, with benchmarks, real examples, and what to skip.
Thalia Barrera · May 9, 2026Read more
AI & Search
GEO vs. SEO: How to Get Found When AI Is Doing the Searching
SEO gets you ranked. GEO gets you cited. Learn what changes when AI systems synthesize the answer, and how to optimize your content for both.
Thalia Barrera · April 26, 2026Read more
AI & Search
How to Get Your Dev Tool Cited by AI Search: The GEO Playbook
A practical guide to generative engine optimization (GEO) for dev-tool companies. Learn the research-backed tactics that get your content cited by ChatGPT, Perplexity, and Google AI Overviews.
Thalia Barrera · April 25, 2026Read more