Category
Guides & Playbooks
The playbooks we'd hand a new hire: how to structure a developer marketing strategy, staff a content program, and evaluate the people and services you bring in to run it.
14 posts
How to Build a Content Ops System for a DevTool Startup
Content ops isn't just an editorial calendar or a hiring plan. Here's what it actually means for devtool companies and how to start building it before you think you're ready.
How to Catch Technical Inaccuracies in AI Article Drafts Before They Ship
AI drafts look polished even when they're wrong. This guide gives you a five-step review process for catching technical inaccuracies before developers do.
How Much Does Technical Content Writing Cost for a SaaS Startup?
Technical content writing costs range from $100 a post to $20K+ a month. Here's what actually drives the price and which model fits your stage.
How to Measure the ROI of Technical Content for Developer Tools
Learn how to measure the ROI of technical content for developer tools: from traffic and signups to pipeline influence and time-to-close. A practical, tool-agnostic framework.
How to Hire a Technical Content Writer for Your Dev Tool
Define the role, screen candidates, run a practical evaluation, and onboard a technical content writer who delivers accurate, developer-trusted posts.
What Does a Technical Content Writer Actually Do?
Technical content writers do more than write blog posts. Learn what the role really involves, what skills it requires, and why it matters for dev tools.
How to Build a Developer Marketing Strategy from Zero
How to build a developer marketing strategy from scratch: positioning, content, distribution, activation metrics, and what actually drives adoption.
The Developer Marketing Channels That Actually Drive Signups
Developers block ads and ignore cold email. Here are the 7 channels that actually drive signups, with benchmarks, real examples, and what to skip.
Developer Marketing 101: A Practical Guide for Dev Tool Founders
Developer marketing requires a different playbook. Learn the content, community, documentation, and activation strategies that actually work for dev tools.
How to Build a DevRel Content Program That Scales
A step-by-step system for building a DevRel content program that ships accurate technical content consistently, without burning out your team.
The DevRel Content Stack: What High-Growth Dev Tool Companies Use
A layer-by-layer breakdown of the devrel content stack high-growth developer tool companies use: docs, changelog, community, analytics, and AI content generation.
How to Evaluate an SEO Agency for a Technical SaaS Product
Evaluating an SEO agency for technical SaaS? This guide covers writer quality, technical depth, SEO methodology, and workflow fit before you sign.
How to Use AI Writing Tools Without Losing Technical Accuracy
AI writing tools produce confidently wrong technical content. This guide walks through the exact workflow (grounding, briefing, review, and code validation) to fix that.
The Beginner's Guide to Technical Writing for Developer Tools
A practical guide to writing documentation and technical content for developer tools, covering READMEs, quickstarts, reference docs, tutorials, style, and workflow.
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